Built to Last
Why some stars burn for a summer and others for a century. Five connected stories, from global icons to the changing nature of fame.
PART 1Built to Last (1): The Song He Hadn’t Played Since 1964
Paul McCartney, Taylor Swift and the question that decides who gets remembered.
PART 2Built to Last (2): Most Stars Last One Year
From sitcom curses to tennis courts, the hidden mathematics of staying power.
PART 3Built to Last (3): The Comeback Code
How McConaughey, Clooney and Madonna beat the odds, and why Mariah Carey’s story is not what it seems.
PART 4Built to Last (4): Will Anyone Sing Taylor Swift at Weddings in 2056?
Thriller has Halloween. My Way has funerals. What does Swift have?
PART 5Built to Last (5): Who Will Our Grandchildren Still Be Talking About?
The candidates for the next Sinatra, the next Madonna and the next Rowling.
FILM, TV & BOOK REVIEWS
Stories worth another look.
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